SPOTIFY

In 2021-2022, I transformed Spotify’s podcast landscape with dynamic social content.

Pivoting from weekly franchises to moment-driven video strategies, I fueled video podcast growth from 25,000 to 85,000, amplifying engagement with a robust editorial calendar tied to cultural pulses.

Leading a 10+ team, I propelled Call Her Daddy to 11M TikTok views in one week and clinched a $1M deal for hi5.agency, lifting platform listeners by 11% and engagement by 35%.

I steered Armchair Expert’s exclusivity campaign, expanding reach by an estimated 10%, and recharged Joe Rogan’s presence with viral clips, boosting engagement 6%—cementing Spotify’s #1 rank through innovative, precise leadership.