GAMING
From 2017-2021, I redefined gaming campaigns by sparking fan devotion.
On behalf of Blizzard Entertainment, I set a Guinness World Record with World of Warcraft’s largest 3D diorama, amplifying fandom at BlizzCon 2017. I crafted Happy Hero Days, igniting 950K retweets, 6.6M views, and 1B impressions, and produced the Promax Gold-winning Overwatch Payload Tour, thrilling cosplayers with 360-degree shots at SDCC—drawing Conan’s Team Coco.
For ArenaNet’s Guild Wars 2: End of Dragons, I delivered a long form CG teaser trailer within six weeks during the peak of COVID 2020. The teaser was a big hit getting 1.2M views in the first few days, lifting spirits—one fan even said, “My depression has left the channel.”
My leadership fused strategy and execution, driving loyalty, passion, and results.
Brand/Experiential Event: Blizzard WoW "Battle for Lordaeron" 3D Diorama at Blizzcon 2017
Brand/Experiential Event: Blizzard Overwatch Cosplay Payload Tour
Brand Social/Live Action: Blizzard Overwatch "Happy Hero Days" Summer Campaign
CG Animation: ArenaNet Guild Wars 2 End of Dragons "Joon's Promise" Release Trailer
Brand/Experiential Event: 2K/Gearbox Borderlands 3 The Museum of Mayhem at SDCC 2019
Brand Live Action: NCSoft Fuser Announce Trailer
OOH: "Stay Home" Covid Campaign
Live Action: Square Enix Dissidia Final Fantasy Opera Omnia "Golden Saucer" Trailer
Website: WB Portkey Games